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When a TV show mixes together dudes with the names of Rooster and Butch, you know you’re in for some colorful characters.

And that’s what we’re getting with A&E Network’s  Rooster & Butch, which premieres today at 9 p.m CT.  Mike “Rooster” McConaughey and Butch Gilliam are self-made millionaires who “believe in the American Dream and are looking for ambitious entrepreneurs to spread their wealth. Living life by the Golden Rule, Rooster and Butch are eager to help other folks get a leg up the same way others helped them along the way.”

But a pretty balance sheet will only get you so far in West Texas, the network promises. You see, “these good old boys will only throw their money down after they’ve tested the true measure of an entrepreneur’s character. Integrity first; idea second.”

“Rooster” McConaughey is actor Matthew McConaughey’s older brother. Fortune magazine caught up with the Wild West entrepreneurs for a short but intriguing conversation.

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