Dallas chocolatier CocoAndré was featured on Dallas’ CW33 as a prime example of the challenges and adaptations needed to start and operate a business during an economic crises. The business was launched in 2009 during the Great Recession and 10 years later battling the coronavirus pandemic.
CocoAndré was started by Andrea Pedraza and her daughter Cindy when they were both laid off from their jobs in 2009. They combine traditional European techniques and modern flavors from Mexico.
“We started our business during a recession 10 years ago and here we are in a pandemic surviving with your support,” Andrea said on Instagram. “At the beginning of the year we were on a high with being on AA and Whole Foods. Then March came around and things slowed down and I started to get worried and anxious. I always say be happy, smile, and grateful. During March, I honestly didn’t want to get out of bed when all this started but I was forced to by our community because you all considered us essential.
“So despite how I felt, I made the effort to roll out of bed, get up, and smile. After a while I realized what I was feeling was what mostly everyone was feeling and WE ALL would still try to smile as we shifted the way we are doing business & adjusting to this mask life. You all understood our concern to do business as porch pick up only and you all keep smiling and rolling with us.”